16 Mar 2022
Key resources for successful marketing
Successful marketing should be an important part of any business and there are resources that are critical to success of a marketing plan or project.
The first resource that is needed is money. Most businesses are concerned about the costs involved in marketing for example a website could be free or could cost thousands. No company has unlimited funds for marketing and so they need to make sure that their budget is spent wisely.
The next key resource in marketing is time. Companies need to think of ways to use their own time to reduce the cost of a project. Time is also critical in ongoing communications strategies like email newsletters, PR or social media. If responses are not made promptly potential clients can be lost.
Many organisations have talented people who are interested in helping with marketing but what is really needed is expertise. This expertise within a company is critical for building the processes that sustain a communications campaign. Getting multiple people involved, using their skills, talents and interests to help promote the company can save money rather than paying for marketing expertise.
If these key aspects of marketing can be achieved then the prospects for success are raised and company growth can be expected.