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What does a marketing SEO agency really do—and do we need them?
If you’ve ever scrolled across the mention of “marketing SEO agency,” and wondered at the differences from either a traditional marketing agency or an SEO agency, well, you’re not alone. […] Continue Reading →
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Your Website May Be Driving Customers Away (And You Don’t Even Know It)
Let’s discuss a particular phenomenon I observe with small UK businesses quite frequently. You have spent a few thousand pounds on a website. It looks great. You’re quite happy with […] Continue Reading →
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Google My Business – Why Do Most Small Businesses in Northampton Never Use It?
Quick question: when did you last look for a plumber, electrician, or restaurant? You likely grabbed your phone and typed something like “electrician near me” on Google. And what came […] Continue Reading →
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Mapping the Digital Jungle: How British Companies are Transforming their Marketing Approaches
When almost everyone walks around with a phone in their palm and when the world can be seen at a glance through social media platforms, companies cannot operate without digital […] Continue Reading →
Digital Marketing
MAKE MARKETING UNIQUE
WITH GREAT IDEA
WHY CHOOSE US
BUILD A STRATEGY THAT PRODUCES RESULTS
EMAIL MARKETING
SOCIAL MEDIA MARKETING
CONTENT MARKETING
The importance of SEO in today’s fast paced business world
SEO is the process of optimising the website content to rank high on search engine result pages. SEO Northampton is not only about gaining new clients, it is also about keeping the old ones. An optimised website helps the consumer with good navigation, so those people who want to find some information or buy products or services.
What does a marketing SEO agency really do—and do we need them?
If you’ve ever scrolled across the mention of “marketing SEO agency,” and wondered at the differences from either a traditional marketing agency or an SEO agency, well, you’re not alone. The following provides an easy overview of what they actually do, and more importantly, if you should hire one for your business. A marketing SEO agency combines two activities that complement each other if performed well: ensuring your website shows up on Google (the SEO part) and making sure the rest of your marketing helps your cause (the marketing part).
Go Digital and Get Creative
There’s a lot of creativity involved in digital marketing. Whether you’re creating an engaging online content marketing campaign, an infographic for a social media promotion or a traffic focused SEO campaign, there’s always room for creativity. That said, if you have excellent design skills and you’re brimming with creative ideas, you mustn’t forget the target audience, otherwise you may be wasting your time.
Creating a BulletProof Web Design
There are many different design trends that come and go, and if you want to save time and money you have to think carefully about your next website before you put it live for the world to see. A website design in Northampton could include parallax sections, a full width slider across the top, a responsive layout and flat icons and graphics. In time, however, you might fancy making some changes, and that’s why should think ahead when you’re creating a new site. Every element should be carefully planned, and then fully tested on a range of devices.