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31 May 2017

Have you tried Facebook advertising?

Posted by Catherine. Comments Off on Have you tried Facebook advertising?

Facebook is one of the most, if not the most popular social media website. It has grown massively in population over the last decade and now many businesses are taking advantage of it. It started off with individuals using it to connect with these friends, share pictures, status updates, play games and re-connect with people that you may have lost touch with. But over the past few years, Facebook has played a huge roll in online marketing.

If you have a business, then you definitely should have a profile on Facebook, whether it be a page, create a group or personal profile that advertises your business. This is not just to attract potential customers but also because Google use social media as part of their ranking algorithm.

Facebook offer an advertising program to allow you to share your page with people in a certain location, based on keywords you select. You can chose a daily budget and then select your ads to display for 7 days, 14 days, 30 days or ongoing. Once you have selected your criteria you can then see approximately how many clicks to your page you should get in one day.

Always make sure that you monitor your progress when it comes to paid for advertising to allow you to keep track of if it is working.

 

20 Apr 2017

Does email marketing really work?

Posted by Catherine. Comments Off on Does email marketing really work?

There are often many debates regarding email marketing and if it actually works. The truth is that for many businesses it works extremely well and that is why they continue to invest heavily in it as part of their online marketing. Companies such as Asda, Mothercare and Smyths toy store get a lot of business out of their email marketing and therefore it is definitely worth while them sending them out. Once the email is created there is often not a huge cost involved in sending it out although you do need to ensure that it is sent from a reputable server so it doesn’t automatically go in to everyone’s junk box and that the server is set up to be able to manage the number of emails that are need to be sent.  With many of us picking up emails on our mobile phones, email has become a quick way to get in touch with someone, no longer having to wait for them to log in to their account on a PC to check their emails.

To get the best out of your email marketing you need to make sure that your data is up to date, email addresses are correct and ideally that you have the recipient’s name as if you can personalise the email then you have a better chance of getting it read.

 

10 Mar 2017

Conveying your business through the power of video

Posted by Catherine. Comments Off on Conveying your business through the power of video

Video is being used more and more now by businesses all over the work to introduce people to their business or their products and services. It is said that a picture speaks a thousand words so a video must do even more than that.

Video is a great format to use alongside written content as it gives the viewer the option to see and hear about your business and products / services rather than just read about them. Many of us are put off by pages and pages of long text but watching a simple 3 minute video doesn’t seem that much of a task.

Also with video you have the chance to show demonstrations and results in a way that speaks more to your viewers than just reading about it. People tend to be more convinced if they actually see something working in a video than just reading about it.

Video production does not have to cost the earth, but it should always be done in a professional way. Backgrounds, speech quality and lighting should all be taken in to consideration when developing business videos.

If adding videos to your website be careful about setting them to auto play as this can annoy many visitors.

 

19 Dec 2016

Mobile website design tips

Posted by Catherine. Comments Off on Mobile website design tips

More and more consumers are turning to their mobile devices to browse the web and make purchases. A huge number of sales approaching Christmas are made through a mobile device and this trend is only set to increase as phones become quicker, more reliable and easier to use.

With this in mind, you need to ensure that your website is being marketed to attract and connect with mobile users.

If you are a small business owner you may find that you struggle to keep up with the new technology and devices that are hitting the market as each operating system often has its own unique features and ways of displaying website data.

Firstly you need to ensure that your website is designed for all platforms and that the mobile version of the site is clear and easy to use. It may be that someone only has limited time and that they are using their mobile in a lunch break or on the go and therefore it needs to be quick and easy to navigate round.  You may need to create a stripped down version of your website as a mobile site to remove all the unecessary banners etc. that take up much of the room.

When designing your mobile website, be sure that you check how all pages across your site look and function as there is no point in having a great home page if the rest of the site is poor.

25 Oct 2016

Calling off your SEO

Posted by Catherine. Comments Off on Calling off your SEO

SEO is an important part of any online marketing. SEO stands for Search Engine Optimisation and is basically a process that is carried out to make your site friendlier to search engines, therefore getting it to rank higher on the search results pages of Google, Yahoo and Bing etc.

Many companies have heard of SEO and quite a few are starting to understand the benefits, but how many really know its worth?

All too often clients will start online marketing and SEO and then a few months down the line stop because they have not seen a sudden increase in traffic or sales. SEO is something that needs to be built upon gradually. It is something that should be done on a weekly or monthly basis and over time the effects will become clear. Often it is only when SEO is stopped that clients really see the worth of it and it can then take a while to get it going again. SEO can take at least 6 months to start to see the benefits from and therefore it needs to be an ongoing process.

 

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  • Go Digital and Get Creative

    There’s a lot of creativity involved in digital marketing. Whether you’re creating an engaging online content marketing campaign, an infographic for a social media promotion or a traffic focused SEO campaign, there’s always room for creativity. That said, if you have excellent design skills and you’re brimming with creative ideas, you mustn’t forget the target audience, otherwise you may be wasting your time.


    Creating a BulletProof Web Design

    There are many different design trends that come and go, and if you want to save time and money you have to think carefully about your next website before you put it live for the world to see. A website design in Northampton could include parallax sections, a full width slider across the top, a responsive layout and flat icons and graphics. In time, however, you might fancy making some changes, and that’s why should think ahead when you’re creating a new site. Every element should be carefully planned, and then fully tested on a range of devices.