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11 Aug 2017

Offline advertisements – how to do it

Posted by Catherine. Comments Off on Offline advertisements – how to do it

Many companies are moving away from offline marketing and concentrating all their efforts on online marketing, but there is still a place for the tradition forms of advertising such as leaflets and billboards.

When thinking about offline advertising you need to work out how much space and time you have to communicate your message. If for example you are thinking of creating a static billboard advertisement then you will probably only have a few seconds to capture someone’s interest as they are usually placed on motorways etc. Even just having your logo and a short slogan can be enough to grab someone’s interest. Some people combined the offline marketing with the online marketing so they may have their logo and hashtag their company name, allowing you to search and share information on social media sites, or their social media name for you to search and find out more about them.

Unlike with many online advertisements, when doing print work it is essential to make sure it is right first time as spelling mistakes, incorrect contact details or information cannot be altered without incurring additional costs for reprinting.

 

24 Jul 2017

Designing a user friendly website

Posted by Catherine. Comments Off on Designing a user friendly website

When developing a website you need to consider many points in order to make sure that it is successful and does what your customers want it to. Very often you need to ask yourself a number of questions before diving in and getting your website created.

Firstly it is important to remember what the main aim of the site is going to be. Is it going to be to attract enquiries, is it to sell products online or is it purely for information? Once you know this you can then start to look at how you can display the information on your site in a user friendly way.

If your website is ecommerce based, meaning you want people to buy online, then your focus will be different to that of a site trying to gain enquiries.

It can be easy to get carried away with adding in functionality to a site that may not be needed or used and this can be costly in both time and money. The more functionality the more to go wrong, so my advice is to keep it simple to start with and then build on it once you know what your customers need and want.

Don’t forget to ensure that your website is also SEO friendly so that ranks highly on the search engine pages.

 

 

 

31 May 2017

Have you tried Facebook advertising?

Posted by Catherine. Comments Off on Have you tried Facebook advertising?

Facebook is one of the most, if not the most popular social media website. It has grown massively in population over the last decade and now many businesses are taking advantage of it. It started off with individuals using it to connect with these friends, share pictures, status updates, play games and re-connect with people that you may have lost touch with. But over the past few years, Facebook has played a huge roll in online marketing.

If you have a business, then you definitely should have a profile on Facebook, whether it be a page, create a group or personal profile that advertises your business. This is not just to attract potential customers but also because Google use social media as part of their ranking algorithm.

Facebook offer an advertising program to allow you to share your page with people in a certain location, based on keywords you select. You can chose a daily budget and then select your ads to display for 7 days, 14 days, 30 days or ongoing. Once you have selected your criteria you can then see approximately how many clicks to your page you should get in one day.

Always make sure that you monitor your progress when it comes to paid for advertising to allow you to keep track of if it is working.

 

20 Apr 2017

Does email marketing really work?

Posted by Catherine. Comments Off on Does email marketing really work?

There are often many debates regarding email marketing and if it actually works. The truth is that for many businesses it works extremely well and that is why they continue to invest heavily in it as part of their online marketing. Companies such as Asda, Mothercare and Smyths toy store get a lot of business out of their email marketing and therefore it is definitely worth while them sending them out. Once the email is created there is often not a huge cost involved in sending it out although you do need to ensure that it is sent from a reputable server so it doesn’t automatically go in to everyone’s junk box and that the server is set up to be able to manage the number of emails that are need to be sent.  With many of us picking up emails on our mobile phones, email has become a quick way to get in touch with someone, no longer having to wait for them to log in to their account on a PC to check their emails.

To get the best out of your email marketing you need to make sure that your data is up to date, email addresses are correct and ideally that you have the recipient’s name as if you can personalise the email then you have a better chance of getting it read.

 

10 Mar 2017

Conveying your business through the power of video

Posted by Catherine. Comments Off on Conveying your business through the power of video

Video is being used more and more now by businesses all over the work to introduce people to their business or their products and services. It is said that a picture speaks a thousand words so a video must do even more than that.

Video is a great format to use alongside written content as it gives the viewer the option to see and hear about your business and products / services rather than just read about them. Many of us are put off by pages and pages of long text but watching a simple 3 minute video doesn’t seem that much of a task.

Also with video you have the chance to show demonstrations and results in a way that speaks more to your viewers than just reading about it. People tend to be more convinced if they actually see something working in a video than just reading about it.

Video production does not have to cost the earth, but it should always be done in a professional way. Backgrounds, speech quality and lighting should all be taken in to consideration when developing business videos.

If adding videos to your website be careful about setting them to auto play as this can annoy many visitors.

 

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