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26 Jul 2021

Make sure you are using your website as a marketing tool

Posted by Catherine. Comments Off on Make sure you are using your website as a marketing tool

If you run a small business you may have limits to the amount you can spend on marketing. Having spent what can be a substantial sum on a business website, it is crucial that your website is effective as a way of promoting your company and bringing in as much new business as possible.

Firstly, when reviewing the effectiveness of your website you should consider whether your website is attracting visitors. If your site is well designed and professional looking it reflects your business and will, for some customers, be their first impression of you. It is important that the functionality of the site is good and that the links work well directing the customer to the relevant pages and the information they are looking for. Allocating some of your budget to search engine optimisation so that your website will rank higher on client searches is a valuable way to boost visibility. If it is possible to negotiate with other related businesses to have inbound and outbound links this will indicate that you are a useful resource, and it can help improve search engine results.

Customer testimonials are a popular way of promoting a business as they are often read by potential clients considering using your services. Many clients can be encouraged to leave reviews if they have been pleased with the products or services received.

28 Jun 2021

Mobile marketing for beginners

Posted by Catherine. Comments Off on Mobile marketing for beginners

Mobile marketing is a marketing approach that involves brands and businesses using a range of techniques to promote their business, brand, product, or service directly to mobile users. Previously when mobile devices had limited users, mobile marketing was limited to SMS, and later MMS, but as the technology has developed, and the use of mobile phones has grown, this has expanded to include email, mobile websites, voice-calls, and more recently, mobile apps, social media, and chat apps. We have also shifted from using mobile phones with a narrow set of features, to using smartphones that are capable of much more with each update, and by the addition of tablet devices and smart watches.

Perhaps the main reason for all businesses to consider mobile marketing is the fact that it offers multiple channels for reaching customers. One device, but more than one way to reach potential clients and market your business to them. In addition to being able to send out marketing text messages, you can use a mobile app with push notifications, create a responsive website, benefit from local searches, use email marketing and use social media platforms. As the majority of us look at our mobile device multiple times during the day this way of marketing is bound to produce results.

11 May 2021

Can videos boost your marketing drive?

Posted by Catherine. Comments Off on Can videos boost your marketing drive?

For years television advertising has been the key to promoting businesses to the general public, but it is a costly process that many companies may not be able to justify. In recent years with the growing number of social media platforms available to us there is a more cost-effective way of using video to stimulate business growth. It is a fact that video has become a regular feature in most successful marketing campaigns but how can they be used and what are the financial implications for the business?

It is essential that any business owner has a clear purpose for the videos that they may use on their website. It may be to show products or services more accurately to customers or as a way to give satisfied clients an opportunity to leave a video review. Dependant on the business you are in will determine the sort of video that you will need. In either case the most important thing to remember is that the video needs to capture the prospective client’s interest without being too long so that the customer does not leave the website without buying.

If you want to try out using videos on your website or social media there are many online applications that can provide you with the software to enable you to produce your own advertising videos without the need to employ someone.

16 Mar 2021

How can I market my holiday let effectively?

Posted by Catherine. Comments Off on How can I market my holiday let effectively?

Advertising a holiday let is usually quite straightforward as there are many websites that will do this for you, but these third-party companies will charge a commission for doing this which can be quite costly so is there a better way of marketing your holiday let business that does not entail handing over some of your profits to another company?

Having your own website is one way of advertising your own holiday letting business. The custom-built site can use good quality gallery images to show potential customers the holiday property both inside and out and perhaps show some of the surrounding attractions that are within easy reach of the property. Commissioning a new website is not cheap so initially it may be better to use social media advertising as this is usually free.

If you set up a social media page for your holiday let you may be able to promote the business further by offering special offers or by running a competition where potential customers are entered into a price draw if they like and share the page. This has been shown to be a highly effective way of getting your business known and increasing the bookings of the holiday let property.

17 Feb 2021

How do I best promote my new business in the Midlands?

Posted by Catherine. Comments Off on How do I best promote my new business in the Midlands?

Setting up your own online business can be an exciting time as you try to find the most effective way of promoting it and gaining new customers in the Midlands all within the budget that you have set yourself.  It is worthwhile having a web presence either in the form of a website or a page on one of the social media platforms because this is usually the first port of call for potential customers.

Should you decide to create a website to promote your business you could either use one of the free applications that supply you with a template enabling you to design and create your own website or you can use the services of a web designer and developer. The former will give your website a more professional look and the latter will be able to ensure that the site contains key words that will improve the ranking of your site on search engines. If funds are tight initially then another option would be to concentrate on promoting your business through social media as the costs are minimal, and the maintenance is much easier.

A further way of promoting your new business in the Midlands is to look for local advertising websites that, for a subscription fee will list your business on their pages.

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  • Go Digital and Get Creative

    There’s a lot of creativity involved in digital marketing. Whether you’re creating an engaging online content marketing campaign, an infographic for a social media promotion or a traffic focused SEO campaign, there’s always room for creativity. That said, if you have excellent design skills and you’re brimming with creative ideas, you mustn’t forget the target audience, otherwise you may be wasting your time.

    Creating a BulletProof Web Design

    There are many different design trends that come and go, and if you want to save time and money you have to think carefully about your next website before you put it live for the world to see. A website design in Northampton could include parallax sections, a full width slider across the top, a responsive layout and flat icons and graphics. In time, however, you might fancy making some changes, and that’s why should think ahead when you’re creating a new site. Every element should be carefully planned, and then fully tested on a range of devices.