Digital Art Marketing – Page 17 – Digital Marketing Blog

Video Brochures – Digital marketing

Marketing is constantly advancing as technology advances and becomes ever more powerful. One of the newer forms of digital marketing to hit the market is video brochures. This a basically a traditional printed brochure that incorporate a LCD screen that plays a video. This is a great way to interact with your customers on a more personal level.

Many people still like to receive a brochure through the post or pick one up in store rather than browse through a website. This technology allows you to do both, showing your products / services through demonstrations and 360% angles whilst allowing the customer to view the brochure where ever they are even with no internet connection. These videos can even be personalised to each customer with a “Hello Mr Jones” for example.

It poses the question, where do we go from here? Maybe there will be an option at the end of the videos to chat live to someone using your Wi-Fi connection or to request a call back? The future is full of new and exciting technological advances that will soon become a big part of our daily lives.

SEO – Stick with it

SEO stands for Search Engine Optimisation and is the process applied to a website in order to get it to rank high on the search engines such as Google, Yahoo and Bing. SEO is not a quick fix and takes time and effort to get it to work for you.

All websites should have a level of search engine optimisation, and depended on the level of competition for your main targeted search phrases and locations that you wish to market yourself in, will decide what budget and time you need to invest in to it.

Some clients get confused with SEO and believe that once the site has had an initial overhaul then it will be good to go for a number of years but this simply isn’t the case. It is something that needs to be updated and added to on a regular basis. Most sites need an initial burst of SEO and then many require a number of hours each week or month to build on this. Sometimes you may not see the positive effects of SEO for three to six months, but this should not stop you from doing it.

Using social media as part of your web marketing

Website marketing is vast, there are so many avenues that you can invest money in to it can be hard to know which ones to go for and which will give you the highest return on investment.

Social media is a fast growing industry with many companies now having an active online presence.

The great thing about social media marketing is that a lot of it is free to do, as long as you have the time to do it. If you don’t have the time to manage your social media accounts then you could always hire a marketing company to do it for you. They will often charge you a set amount of hours each month that they will then spend updating your profiles on the various sites and reporting back to you the extra followers / like etc they have gained. Some of these companies can be expensive, but you could always trial it for a few months to see if you get a good return on your investment.

Google algorithm updates regarding mobile sites

Google is the leading search engine company and the largest in the world and there are over 3.5 billion searches done on Google throughout the day. Companies are often competing to gain the top places on the search results pages for their main keywords and this can be a hard and lengthy task.

Google has an algorithm in place that it uses to enable it to rank websites. This algorithm is kept top secret allow they do give us hints and tips as to what they are looking for. Google has recently announced that as of the end of April 2015 they will start to check if a website is mobile friendly and use this to help rank the site. If your website is not mobile friendly then you may find your website swiftly moving down the listings on Google. To avoid this make sure that you speak to your web programmer and check that your site is mobile compatible and if not, update it as soon as possible.

Tools Your Business Can Use in Online Marketing

The internet is a world all in itself. Since the very beginning, it has been used as a powerful tool to sell and promote all sorts of businesses and causes. Today, it is an essential part of most people’s everyday life, and one of the most important advertising sources today. But before you embark on web marketing in Northampton, you should first understand what the different strategies can do for your business.

Social Media
This is another world on its’ own. There are tens if not hundreds of different social media platforms where you can promote your business. You can either create a social media presence for free, by managing the different platforms, hire someone to run the campaigns for you, or also invest directly into advertisement. Each platform is different, and every one is designed to target a different audience in its own way. But what it can do for your business is create a following and a community, increase visibility and position your brand, among other things.

Website Presence
By creating a website for your business, you can obtain many benefits. First of all, this will be a comprehensive platform for your existing and potential customers to browse through your services and company mission and vision. Also, you can use search engine optimization to direct online traffic to your website, capturing new business. This means that when someone types in the relevant keywords on Google, your site will come up on the first page. Finally, it will give you a more professional image as a business. Continue reading “Tools Your Business Can Use in Online Marketing”