9 Jun 2022
Mobile Marketing – what does it mean for your business?
Because mobile phones generate so much traffic to a website, having a mobile marketing plan is critical to the success of your digital marketing campaign. Adapting your digital strategy for mobile simply entails identifying and bringing crucial parts of your marketing efforts to your users’ mobile devices.
Mobile marketing is basically the promotion of products, services, and mobile apps using mobile devices such as smartphones.
Its most significant benefit is that it establishes a personal connection between the advertiser and the audience, with several customising choices.
The popularity of smartphones has dramatically transformed how consumers access information and shop throughout the years. New types of marketing have risen to the top as a result, and many believe that mobile marketing has ushered in a massive shift in the advertising industry.
Mobile marketing was once thought to be an add-on to traditional digital marketing that targeted desktop consumers. There is no denying that mobile phones have surpassed desktop computers as the most popular mode of communication.
Another benefit of mobile marketing is how simple it is to convert users. You can reach users in real time, even when they aren’t at home and when they are most willing to buy. In fact recent studies have shown 50% of users who made a local search from their smartphone ended up taking an action like visiting a store. As for users who made these searches from their desktops, only 39% ultimately took action.