Many parents who are concerned about their child’s progress at school turn to a tutor for help and advice. If you run a tutoring business for primary and or secondary aged children, it is essential to market your business as effectively as you can so that you reach as many people as possible. The most …
Author Archives: Catherine
How to convert traffic into sales
When marketing companies talk about websites, you may hear them say about traffic vs conversions. This basically means the number of visitors to your site versus the conversions (a conversion can be anything from an enquiry through to a sale online) and is vital in establishing how well your website is performing. If you find …
Improving conversions on your website
When it comes to websites the first goal is getting people to your site whether that be through organic search, paid for listings or referrals from other sites. But once you start receiving traffic to your site you need to ensure that a large percentage of it is converting to sales or enquiries. When analysing …
How to target your clients in the 21st century
Over the last 20 years a lot has changed in the marketing industry. Years ago, if a company wanted to drum up more business they would often try and do a lot of cold calling on the phone or door to door sales. This was not only very time consuming but also often had low …
Continue reading “How to target your clients in the 21st century”
How to market a new business
If you have recently started up a new business then you need to think carefully about how you are going to start promoting it and growing your brand. There are a number of different adverting methods you can use to get your business known and to start bringing work in. You will need to know …