If you have ever been involved in online marketing or have worked with a marketing agency regarding your own business, you may have heard the term low hanging fruits. Low hanging fruits are keywords or phrases that are not searched for as often as generic phrases but often end up in high conversion rates as they are quite specific. For example, restaurants in London is very generic but if you used the phrase Chinese buffet restaurant in Mayfair, London that may be classed as a low hanging fruit as it wont get as many hits but the term is very specific so you are likely to get a better quality of traffic. Also low hanging fruits cost a lot less to market for which is why they are referred to as low hanging – easier to obtain.
Smaller businesses may struggle to beat competitors in the search engine rankings lists with a smaller budget and may feel that their site just gets lost as it struggles to appear on the first page or so. If this is the case, why not target a lot of low hanging fruits and see if you can win them first.
There are a number of different software packages that can help you identify these types of keywords or phrases.