Pay per Click (PPC) marketing is a type of online marketing that allows a company to place an advert on a search engine or another website linking to their site. The adverts can be quite generic or very specific depending on what you wish to target.
There are many companies that offer Pay per Click advertising, the biggest being Google. Google’s pay per click program is called Google Adwords. It is relatively easy to use, meaning that inexperienced website owners can set it up but to get the most out of your adverts and budget, you really should let an experienced marketing expect set it up and maintain it for you.
There are so many different options when it comes to setting up a campaign that it is very easy to do it incorrectly and waste a lot of your budget or create something that is not set up to show to the audience you wish to target.