Marketing is not always an easy task. Some businesses find that their marketing works really well for them and they do not need to change anything other times, a business may struggle to find any form of marketing that works for them and seem to invest a lot of money that goes nowhere. What works well for one business may not work well for another. You also need to remember that times change and what once may of worked may not work so well now because of external factors. For example, if you used to invest a lot of your money in to offline marketing such as leaflet dropping or cold calling you may find that the response you get now is poor compared to a while back. This is probably because more and more people are looking online for items and services that they need. There are so many scam callers now, that lots of people simply will not buy or even discuss products or services over the phone.
You need to ensure that you move with the times and if you are not sure how go about your marketing why not invest in a good marketing company who will be able to give you the help and advice you need.