With many companies going all out this Christmas, turning their website into a Santas grotto, it is important to have your new look already designed and in place to swap over to come January. You may not want to drop the festive theme altogether, especially if you are having January sales, but changing the tone of it is often a refreshing change for customers who may have had just about enough of Christmas at that point.
January is often all about fresh starts and if you have been considering changing your branding, then January may be the perfect time to do it. You will need to have already decided on your new logo/theme/colourways and hopefully will have them in place to switch over to. You may want to create an opening paragraph or visual that your customers see as soon as they land on your page explaining that this year you wanted to start off with a new look and then talk them through the changes you have made. It is vital to do this so they do not lose confidence in your business if they don’t recognise your branding any more.