SEO is an important part of any online marketing. SEO stands for Search Engine Optimisation and is basically a process that is carried out to make your site friendlier to search engines, therefore getting it to rank higher on the search results pages of Google, Yahoo and Bing etc.
Many companies have heard of SEO and quite a few are starting to understand the benefits, but how many really know its worth?
All too often clients will start online marketing and SEO and then a few months down the line stop because they have not seen a sudden increase in traffic or sales. SEO is something that needs to be built upon gradually. It is something that should be done on a weekly or monthly basis and over time the effects will become clear. Often it is only when SEO is stopped that clients really see the worth of it and it can then take a while to get it going again. SEO can take at least 6 months to start to see the benefits from and therefore it needs to be an ongoing process.