Video is being used more and more now by businesses all over the work to introduce people to their business or their products and services. It is said that a picture speaks a thousand words so a video must do even more than that.
Video is a great format to use alongside written content as it gives the viewer the option to see and hear about your business and products / services rather than just read about them. Many of us are put off by pages and pages of long text but watching a simple 3 minute video doesn’t seem that much of a task.
Also with video you have the chance to show demonstrations and results in a way that speaks more to your viewers than just reading about it. People tend to be more convinced if they actually see something working in a video than just reading about it.
Video production does not have to cost the earth, but it should always be done in a professional way. Backgrounds, speech quality and lighting should all be taken in to consideration when developing business videos.
If adding videos to your website be careful about setting them to auto play as this can annoy many visitors.