A call to action is a sentence or button that are usually displayed throughout websites to entice the viewer to complete an action. This may be to call the business, to make a purchase or to fill out a form for example. In order to improve your conversions and return on investments, you need to …
Category Archives: Web Marketing
Do you need to step up your online marketing?
If you have a website for your business and want it to be successful then you need to be doing a certain amount of online marketing. This can be done in a number of ways such as through search engine optimisation to increase your rankings on the search engine results pages, through paid for advertising …
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Designing a website for a school
If you have been asked to design a website for a school then you may find it is a bit different to designing on that is there to increase sales or attract enquiries. A school website is there to help parents get information they need for a child that already attends the school or for …
How to get traffic to your blog
People create blogs for a number of reasons. You may have a stand alone blog site or you may have a blog that is part of your website. Often people have a blog on to their website to allow them an easy way to add fresh, relevant content. The blog can often be used similarly …
Does your website show your branding?
Branding is not all about logos and colour ways. Much of your branding comes from the ethos of the company and straplines etc. A brand is a way of making a business recognisable and instilling trust in your potential and existing customers. There are many companies out there that can help you build up your …