Digital Marketing Blog
If you have an ecommerce website then you should be constantly tracking the performance of it and ensuring that you not only maintain it but try to improve it. Ecommerce websites should be designed with the customer in mind, paying great care and attention to the whole buying process. When people are making purchases online, …
Continue reading “Improving the selling power of your website”
Google is by far the leading search engine and although much of its algorithm that it uses when ranking sites is top secret, they do give us lots of tools and advice to try and help improve our websites and move up the listings. Webmaster Tools is a free platform that you can use to …
Continue reading “Using Webmaster Tools to improve your website”
Once your website has gone live, it can be easy to leave it and not make many changes to it. This is especially true for business that do not sell products or services that change. You may feel that you have everything you need on your site and don’t want to add information that is …
You may have heard the term PR agency before but not know exactly what it is. A PR agency is a Public Relations agency and their role is to analyse your business and find out about the products and services you offer. From this information they can then help promote your business across a number …
There is often so much jargon in marketing it can be easy to become overwhelmed and feel like you don’t really know what you are doing. Often many of the terms you hear about, mean the same thing which can be confusing. As the marketing world is becoming so much more competitive, it is important …