Google Adwords is a program that allows you to create ads to display online. These ads will direct traffic to your website, whether it be the home page or a specific product or service you wish to promote. The program is immense and there are many options within it that allow you to target a …
Category Archives: Web Marketing
Combating Google
Google, like the other search engines, have their own method and algorithm for ranking websites. When a search is carried out on Google, it sorts the websites in to the ones it believes will be most useful and relevant to you. You may get some sponsored listings right at the top of the list and …
Tracking your marketing
When doing any form of online or offline marketing it is important to try and track the results you get from it. This may be the number or inquires or sales. This is vital to allow you to work out if it is worth investing in this marketing avenue and if it works for you. …
What is an infographic?
An infographic is an information graphic that displays information, data or knowledge in a visual way. This is said to be a great way to show interested parties trends and patterns within information and visuals are often said to help with the sales process. Many companies use infographics in this way and it does often …
Location based web marketing
If you have a business that you want to market in a number of areas, you may struggle to do so with just a few pages on your website. Ideally you need to create mini sites as such for each location you wish to target to give you the best opportunity to do so, but …