SEO stands for Search Engine Optimisation and is the process applied to a website in order to get it to rank high on the search engines such as Google, Yahoo and Bing. SEO is not a quick fix and takes time and effort to get it to work for you. All websites should have a …
Category Archives: Digital Marketing
Targeted advertising – Breach of privacy?
We have all been subject to a selection of ads appearing down the side of our email client or on other websites that conveniently show us ads relating to products or websites we have previously visited. This may at first seem purely like a coincidence, but after a few times people tend to catch on …
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What is digital marketing
Digital marketing is a way of advertising your business or product through devices such as computers, Smartphone’s and tablets. Digital marketing is frequently referred to as “internet marketing” or “online marketing’”. The term ‘digital marketing’ has grown in popularity recently, particularly in certain countries. Many companies reach their audience through an online website or even …
Facebook introduces hashtags
Introduction aids content discovery and easier integration into wider social marketing.
How PPC Advertising can Help a Range of Businesses
Many businesses of various sizes are beginning to use PPC, but is it a marketing method that is needed? Pay per Click advertising allows businesses to place targeted advertisements on popular search engines and social media portals, to reach out to customers invite them to their website through eye catching advertisements, and potentially increase conversions. …
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