Digital Marketing Blog
Over the last 20 years a lot has changed in the marketing industry. Years ago, if a company wanted to drum up more business they would often try and do a lot of cold calling on the phone or door to door sales. This was not only very time consuming but also often had low …
Continue reading “How to target your clients in the 21st century”
Many businesses use banners across the main pages of their website. These are often the first things a visitor sees when landing on the site and can have a lot of impact if done correctly. Some businesses have quite static banners that rarely get updated. These banners may show the business premises, members of staff …
Continue reading “When should you update your banners on your website?”
If you are delving into the world of digital marketing then you may come across the term infographic. An infographic is a graphic that represents information and is often used on websites or social media sites when you want to get a message across in an interesting way rather than just having paragraphs of text. …
Continue reading “What is an infographic and what is it used for?”
Finding copyright-free pictures online is sometimes hard work. There are a number of websites dedicated to sharing photographs that can be used by anyone, but there are far more websites where images vary in price. It’s understandable: someone has to take those pictures, and why should they give them away for nothing? On the other …
Continue reading “Sharing copyright-free images to help get yourself known”
Many companies are moving away from offline marketing and concentrating all their efforts on online marketing, but there is still a place for the tradition forms of advertising such as leaflets and billboards. When thinking about offline advertising you need to work out how much space and time you have to communicate your message. If …
