Digital Marketing Blog
Northampton is an historical city that can be found in the region of the East Midland of England, but as the present day world is looking forward and aspiring to excel the place itself also holds high aspirations. As local businesses strive to make their mark in an increasingly digital world, one tool has become …
Continue reading “The importance of SEO in today’s fast paced business world”
Because mobile phones generate so much traffic to a website, having a mobile marketing plan is critical to the success of your digital marketing campaign. Adapting your digital strategy for mobile simply entails identifying and bringing crucial parts of your marketing efforts to your users’ mobile devices. Mobile marketing is basically the promotion of products, …
Continue reading “Mobile Marketing – what does it mean for your business?”
Remarketing is a great way to target your audience and it often has a much higher conversion rate than marketing to the masses. It is essentially targeting people that have previously interacted with your business. For example, if they have visited your website, they may then see a Google Ad on another site for your …
Continue reading “How to target your audience through remarketing”
Firstly, what is digital marketing and is it an effective strategy for a company wanting to promote their business? Digital marketing is the advertising of products or brands using electronic devices or the internet. It may involve amongst others text or instant messaging, email, video, apps, digital television and radio. Many companies see it as …
It is important as a business owner that you try and reach out to your customers during the festive period. Sending a simple Christmas card, whether that be physical or a virtual one, can go a long way and ensure that you stay at the forefront of their mind. If you want to go an …
Continue reading “How to reach out to your customer during the Christmas period”