Firstly, what is digital marketing and is it an effective strategy for a company wanting to promote their business? Digital marketing is the advertising of products or brands using electronic devices or the internet. It may involve amongst others text or instant messaging, email, video, apps, digital television and radio. Many companies see it as …
Author Archives: Catherine
Use CRM to boost marketing
Most forward-thinking companies aspire to develop positive relationships with their clients as this often leads to growth in sales and encourages customer loyalty. A CRM system or customer relationship management system helps to make a business marketing campaign more successful by using software that facilitates businesses to expand their customer sales and communication. Basically, this …
How to reach out to your customer during the Christmas period
It is important as a business owner that you try and reach out to your customers during the festive period. Sending a simple Christmas card, whether that be physical or a virtual one, can go a long way and ensure that you stay at the forefront of their mind. If you want to go an …
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Quotations for web design projects
As a web designer or developer, you will have to be able to quote accurately for projects which you undertake. Most clients need a pretty precise price for a new website or changes to their website before they can agree to the work being carried out especially if they need to check if they have …
Marketing your business through Covid-19 pandemic
This year has certainly been like no other. So many businesses have had to go through really tough times and unfortunately not all of them will make it out of the other side. With lock down and then even after reopening, tightened restrictions having to be put in place which often means allowing less customers …
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