Pay per Click (PPC) marketing is a type of online marketing that allows a company to place an advert on a search engine or another website linking to their site. The adverts can be quite generic or very specific depending on what you wish to target. There are many companies that offer Pay per …
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Targeted advertising – Breach of privacy?
We have all been subject to a selection of ads appearing down the side of our email client or on other websites that conveniently show us ads relating to products or websites we have previously visited. This may at first seem purely like a coincidence, but after a few times people tend to catch on …
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What is digital marketing
Digital marketing is a way of advertising your business or product through devices such as computers, Smartphone’s and tablets. Digital marketing is frequently referred to as “internet marketing” or “online marketing’”. The term ‘digital marketing’ has grown in popularity recently, particularly in certain countries. Many companies reach their audience through an online website or even …