Google Adwords is a program that allows you to create ads to display online. These ads will direct traffic to your website, whether it be the home page or a specific product or service you wish to promote. The program is immense and there are many options within it that allow you to target a …
Author Archives: Catherine
Mobile Marketing In a nutshell
Mobile marketing consists of ads that appear on mobile smartphones, tablets or other mobile devices. The way your ad looks and functions on a mobile device can vary greatly as many different apps / social media sites etc offer a variety of ways to do mobile marketing. Some people may question if they need to …
Combating Google
Google, like the other search engines, have their own method and algorithm for ranking websites. When a search is carried out on Google, it sorts the websites in to the ones it believes will be most useful and relevant to you. You may get some sponsored listings right at the top of the list and …
Digital marketing – don’t expect too much
Digital marketing covers a number on topics such as mobile phone marketing, social media marketing and website marketing. It basically covers any type of marketing that uses digital technology to reach potential or existing customers. Digital marketing can work very well, but we do have to remember a few thing in order to reach a …
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Mobile marketing – the way forward?
Mobile marketing is on the increase and this is because the number of people now using their mobile to search for products and services online is becoming greater month on month. The week proceeding Easter is expected to see a 500% increase in online searches compared to the previous period and over 60% of these …