Mobile Marketing – what does it mean for your business?

Because mobile phones generate so much traffic to a website, having a mobile marketing plan is critical to the success of your digital marketing campaign. Adapting your digital strategy for mobile simply entails identifying and bringing crucial parts of your marketing efforts to your users’ mobile devices. Mobile marketing is basically the promotion of products, …

Making your website work for both mobile and desktop devices

So many people use mobile devices and tablets to browse the web these days that it is vital that your website works well on all different device sizes and browsers. Years ago, you only really needed to ensure that it worked well on Internet explorer and Firefox but since mobile devices have come on the …

Key resources for successful marketing

Successful marketing should be an important part of any business and there are resources that are critical to success of a marketing plan or project. The first resource that is needed is money. Most businesses are concerned about the costs involved in marketing for example a website could be free or could cost thousands. No …

How to target your audience through remarketing

Remarketing is a great way to target your audience and it often has a much higher conversion rate than marketing to the masses. It is essentially targeting people that have previously interacted with your business. For example, if they have visited your website, they may then see a Google Ad on another site for your …