When investing money in anything it is vital that you monitor the return on your investment. There is no point in throwing good money after bad and if part of your marketing strategy is simply not working for you as it should, then it is a good time to evaluate.
Many companies invest money into marketing avenues year upon year but don’t really know what return they get. This can be costly and you may find that you get a lot more by investing your money elsewhere. When tracking your marketing you need to assess how you can see what sales or at least enquiries are related to that form of marketing. If you are using a pay per click campaign, this may be relatively easy to do using the stats provided but if it is offline marketing then it may be trickier. Directory websites such as Yell use to be extremely popular but recently many businesses have decided to drop this and focus more on the marketing on their own website.