Marketing is constantly advancing as technology advances and becomes ever more powerful. One of the newer forms of digital marketing to hit the market is video brochures. This a basically a traditional printed brochure that incorporate a LCD screen that plays a video. This is a great way to interact with your customers on a more personal level.
Many people still like to receive a brochure through the post or pick one up in store rather than browse through a website. This technology allows you to do both, showing your products / services through demonstrations and 360% angles whilst allowing the customer to view the brochure where ever they are even with no internet connection. These videos can even be personalised to each customer with a “Hello Mr Jones” for example.
It poses the question, where do we go from here? Maybe there will be an option at the end of the videos to chat live to someone using your Wi-Fi connection or to request a call back? The future is full of new and exciting technological advances that will soon become a big part of our daily lives.