Depending on what type of industry you are in, Christmas may be one of your busiest times of the year. If this is the case you need to start thinking about how you are going to market your site approaching the festive period up to six months in advance. There are two main types of online marketing that can help your website get found.
SEO – Search engine optimisation is a technique used to improve a website to get it to rank higher on the search engines organic listings (not paid for ads). This can take time to achieve and therefore needs to be started well in advance.
PPC – This is a service that many of the search engines offer that allow you to set up ads that show on the search engine results page amongst the paid listings. This is normally pretty instant, so although you may not need to set it live until November / December time it is worth having the campaigns all set up and ready to go to avoid costly delays.