16 Mar 2021

How can I market my holiday let effectively?

Posted by Catherine

Advertising a holiday let is usually quite straightforward as there are many websites that will do this for you, but these third-party companies will charge a commission for doing this which can be quite costly so is there a better way of marketing your holiday let business that does not entail handing over some of your profits to another company?

Having your own website is one way of advertising your own holiday letting business. The custom-built site can use good quality gallery images to show potential customers the holiday property both inside and out and perhaps show some of the surrounding attractions that are within easy reach of the property. Commissioning a new website is not cheap so initially it may be better to use social media advertising as this is usually free.

If you set up a social media page for your holiday let you may be able to promote the business further by offering special offers or by running a competition where potential customers are entered into a price draw if they like and share the page. This has been shown to be a highly effective way of getting your business known and increasing the bookings of the holiday let property.

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