20 Oct 2018

Do you need to step up your online marketing?

Posted by Catherine

If you have a website for your business and want it to be successful then you need to be doing a certain amount of online marketing. This can be done in a number of ways such as through search engine optimisation to increase your rankings on the search engine results pages, through paid for advertising such as Google Adwords or via social media marketing for example. The first thing you need to do is check the traffic to your website. Try and get an idea of what type of traffic you have every week/month and where it is coming from i.e referrals from other sites or social media or organic through the search engines. You should also have a look for any trends such as times of the day or days of the week when your site seems to be busier. Next, have a look at your rankings, you may wish to use third party software to try and get an accurate result as to where you are ranking for different keywords. From this base analysis, you can then see if and where you can improve your marketing. You may decide to push a certain channel to increase traffic via social media or you may opt to focus on a few keywords to improve your viability on the search engines.