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11 Jun 2020

Which is better.. online or offline marketing?

Posted by Catherine. Comments Off on Which is better.. online or offline marketing?

If you are a business owner then you will have to make decisions about how much you are going to spend on marketing and where exactly you invest your time and money. Marketing is split in to two main types, online and offline. Examples of online marketing are social media marketing, websites and Pay per Click ads. Offline marketing may include leaflet drops, door to door sales, newspaper adverts / billboard ads or cold calling.

Historically, everyone used to invest their marketing budgets in to offline avenues such as Yellow Pages, local newspapers and flyers / banners but now the market has shifted and companies are realising that offline marketing alone simply isn’t enough. The majority of the public now turn to the internet to find suppliers of products or services they want. If you do not advertise in this way you are missing out on a potentially huge amount of sales.

Both forms of marketing have their advantages, but online marketing is certainly a lot easier to track and allows you to change and tweak content and update regularly, which is often not possible in offline marketing. With online marketing you can often very quickly see results and are able to track exactly where your ads are working and where they are not by using a simple program such as Analytics.

5 May 2020

How important are images on your website?

Posted by Catherine. Comments Off on How important are images on your website?

When you are browsing the internet whether it be to find information about something or whether you are looking to buy a product or service your first impression of the website you click on gives you a sense of the business and its professionalism therefore it is important as a web designer that you choose the right images on your home page that will convey your business brand.

When you are looking for photographs or images to use, care must be taken to only use images that are copyright free if you do not want to buy the right to use them. Some stock image sites charge a one-time fee whilst others charge for a single use or for a restricted time for some of their images. Look out for those that are in the public domain or those that have a creative commons license as these can be freely used.

Of course, it is acceptable to use your own images, and this is a good idea if you want to give your visitor an inside view into your business premises or meet your staff.

The overriding principles must be that the images are of a good quality and that they translate well if viewed on a mobile device such as a phone or tablet.

9 Apr 2020

How can I successfully market my online fitness business?

Posted by Catherine. Comments Off on How can I successfully market my online fitness business?

There is a growing interest in health and well being in recent times and so an online fitness business has a good chance of being successful, but what is the best way of marketing your business so that the maximum potential client base is reached?

A website which is optimised to produce a high ranking on search engines is certainly going to be beneficial to the business and can be designed and built to your specifications. Your website should provide visiting clients with details about the business and the services that you can offer with prices if appropriate. It will be advantageous to do some research on other similar business sites to see what is offered and whether there is a gap in the market that you could fill.

Video and image content would be an effective way of demonstrating some of the fitness techniques that you would offer and can be edited and uploaded quite easily.

If you are able to share tutorials so that clients can access them and complete their fitness exercises at a convenient time for them it will be a valuable element of the site. Customer reviews will be an essential feature of a fitness website and can promote the business effectively.

16 Mar 2020

Marketing your online tutoring business

Posted by Catherine. Comments Off on Marketing your online tutoring business

Many parents who are concerned about their child’s progress at school turn to a tutor for help and advice. If you run a tutoring business for primary and or secondary aged children, it is essential to market your business as effectively as you can so that you reach as many people as possible.

The most straightforward way to market your business initially is to set up a social media business page. This should give potential clients an idea of the services you can provide such as the age group you can work to support, the curriculum subjects you could offer and the method you will use to deliver your services whether by one to one tutoring or by online tutorials.

It will be necessary to reassure your potential clients that you hold relevant qualifications and if you are tutoring children on a one to one basis that you ideally have a DBS certificate although this is not a legal requirement as often parents will be present or nearby during tutoring sessions.

Contact details and a guide to costs should be clearly visible so that parents can decide whether to use your services and how to make contact with you. If possible, ask current clients to leave reviews as this is a good way to promote your business.

13 Feb 2020

How to convert traffic into sales

Posted by Catherine. Comments Off on How to convert traffic into sales

When marketing companies talk about websites, you may hear them say about traffic vs conversions. This basically means the number of visitors to your site versus the conversions (a conversion can be anything from an enquiry through to a sale online) and is vital in establishing how well your website is performing.  

If you find that you are getting a lot of traffic through to the site, but not many of these are turning in to enquiries or sales, then you need to establish why that is.

There is no point having a thousand visitors to your site every day but not having any conversions, so it is worth investing a proportion of your marketing budget in to investigating this and monitoring conversion rates.  To find out the conversion rate of your website, you first need to find out how many visitors you have to your site in a set time period. This may require a bit of in depth research as some statistics packages give you different results so you will need to compare them and find to get as accurate result as possible.

Google Analytics is a widely used statistics package which also allows you to set up goals. These goals can be tailored to track conversions in a number of ways such as how many people complete an enquiry form or adding an item to the basket / checking out. It can even set to show a conversion when someone has been on your site for a number of minutes. Using this data will allow you to see your conversion rate and will also allow you to track where a conversion has come from such as an organic search, referral from another website or paid for ad. 

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