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31 Jul 2018

Does your website show your branding?

Posted by Catherine. Comments Off on Does your website show your branding?

Branding is not all about logos and colour ways. Much of your branding comes from the ethos of the company and straplines etc. A brand is a way of making a business recognisable and instilling trust in your potential and existing customers.

There are many companies out there that can help you build up your brand but be aware that this is not going to happen over night. Often it takes a long time and a fair amount of investment to be able to build up a brand effectively.

If you have a website then you need to be sure that your website reiterates your branding. IF for example you want to brand yourself as a local family run business, does your website say this in an obvious way? Having it written on your “About us” page may not be enough, but adding some text in to calls to actions etc you may be able to easily get the message across.

Having a branding strategy will give you tasks to focus on and allow you to have a plan of action that you and other staff can follow. You can also then look back over the last few months and start to tick off objectives you have achieved and add new ones.

 

 

25 Jun 2018

What is the difference between marketing and branding?

Posted by Catherine. Comments Off on What is the difference between marketing and branding?

Branding and marketing often get confused, as people think that it is the same thing when really it isn’t although the two are closely linked.

Branding is basically your whole company, everything from your logo and name to the uniforms your staff wear and messages and promises that you state you will deliver. Once you have a brand established you will need to promote it and this is where the marketing comes in.

You can opt to market your business and brand via a number of platforms online and offline. Social media has grown massively popular in recent years and can grow a brand literally over night with the instance reach that you have when it comes to communication with your followers.

Whatever form or forms of marketing you chose to do, be sure to track the results that you get from it as accurately as possible so you can then evaluate whether it is working for your brand or not.

A website is essential for any company that wants to market themselves. For a lot of people, the internet is their go to when looking for almost anything and if your business does not have a presence on there, then you may be missing out on a huge amount of business.

 

22 May 2018

Having too much movement on your website

Posted by Catherine. Comments Off on Having too much movement on your website

Over the last decade or so more and more businesses are incorporating movement I to their website. This may be by adding a scrolling ticker, adding a banner rotation to the site or even auto play videos. There can all be great ways to make your site look interactive and more modern, but is there a point where you can have too much movement on your site?

When something moves on your site, it automatically attracts the user’s eye. They will often glance at it to see if it is something of interest to them before they read further. For this reason, sales banners or Flash news articles may want a bit of movement to them but making too many elements on the page move at the same time can become confusing for the viewer.

Recent research shows that a larger percentage of the public find sites with too much movement hard to navigate round and too distracting.

If you are going to add movement to your site then don’t over do it and add it in a subtle way. Build on this gradually and always remember to seek feedback.

 

 

16 Apr 2018

When should you update your banners on your website?

Posted by Catherine. Comments Off on When should you update your banners on your website?

Many businesses use banners across the main pages of their website. These are often the first things a visitor sees when landing on the site and can have a lot of impact if done correctly. Some businesses have quite static banners that rarely get updated. These banners may show the business premises, members of staff or statements about the company or their products and services. These banners over time may become ignored if viewers notice that they do not change but it can also give reassurance to first-time visitors as they may be able to learn more about the business i.e how many employees you have, where you are based etc.

Banner placements can often be great for advertising sales that you may have coming up, the launch of a new product or news that you want to share. It is often a good idea to create a bank of images to use and rotate them from time to time to show that they are being updated.

Ideally, you should have the banners created by a designer and always make sure you use good quality images as poor images can give visitors the opinion that your products and service may be of poor quality which will often lead to them going elsewhere.

 

5 Mar 2018

What is an infographic and what is it used for?

Posted by Catherine. Comments Off on What is an infographic and what is it used for?

If you are delving into the world of digital marketing then you may come across the term infographic. An infographic is a graphic that represents information and is often used on websites or social media sites when you want to get a message across in an interesting way rather than just having paragraphs of text.

The old saying “ a picture speaks a thousand words” is still true and many people prefer to see something visually rather than read about it. They can improve cognition by utilising graphics to enhance the human visual system’s ability to see patterns and trends. It may be that you have data that you want to show in a graph or a pie chart. This will allow the visitors to instantly be able to spot an obvious trend.

We often get inundated with information through our emails, through websites and social media and we all try to collate that information into bite-sized pieces we can process. With the world running at such a fast pace, not many of us have the tie to read through pages and pages on content to decide if it is of interest to us, but we may have the time to quickly browse at an infographic to get some quick information then allowing us to read on if we feel it is relevant.