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15 Jan 2019

Making your ad campaigns stand out

Posted by Catherine. Comments Off on Making your ad campaigns stand out

There is often so much jargon in marketing it can be easy to become overwhelmed and feel like you don’t really know what you are doing. Often many of the terms you hear about, mean the same thing which can be confusing.
As the marketing world is becoming so much more competitive, it is important that your marketing campaigns stand out otherwise you will find you get little or no response from them. If you are looking at doing some offline marketing and have a new product or service you want to shout about then you may want to get out on to the streets to do so. You need to make sure that you are engaging people and that you have the right people in the job. It may be that you give away free samples of your product or do demonstrations which is proven to increase sales.
Online marketing is made up of a number of different areas. Social media is becoming more prevalent and many businesses are taking advantage of the marketing opportunities it can offer. If you don’t mind spending a bit of money then the paid for ads work wonders for some businesses. If you are happy to put a bit of time in to it, then you can build up a community of follower’s yourself by promotions, offers and sharing information that is interesting and useful.

25 Nov 2018

What is a call to action?

Posted by Catherine. Comments Off on What is a call to action?

A call to action is a sentence or button that are usually displayed throughout websites to entice the viewer to complete an action. This may be to call the business, to make a purchase or to fill out a form for example. In order to improve your conversions and return on investments, you need to always have solid call to actions on your online marketing campaigns. The call to action may not always be about making a sale there and then, it may be a bit more subtle and lead them through your website in a certain way. Often people just put a click here to find out more link at the end of a statement or a video but this may not be the best call to action to use. You need to give people a reason why they should engage and then motivate them more to do so. You need to be telling people why they should. It may be that you have an offer on for a limited time, so rather than just stating click to add to your basket, you may put click here to buy saving you 20% for a limited time only. This gives the viewer more reasons to follow the call to actions.



20 Oct 2018

Do you need to step up your online marketing?

Posted by Catherine. Comments Off on Do you need to step up your online marketing?

If you have a website for your business and want it to be successful then you need to be doing a certain amount of online marketing. This can be done in a number of ways such as through search engine optimisation to increase your rankings on the search engine results pages, through paid for advertising such as Google Adwords or via social media marketing for example. The first thing you need to do is check the traffic to your website. Try and get an idea of what type of traffic you have every week/month and where it is coming from i.e referrals from other sites or social media or organic through the search engines. You should also have a look for any trends such as times of the day or days of the week when your site seems to be busier. Next, have a look at your rankings, you may wish to use third party software to try and get an accurate result as to where you are ranking for different keywords. From this base analysis, you can then see if and where you can improve your marketing. You may decide to push a certain channel to increase traffic via social media or you may opt to focus on a few keywords to improve your viability on the search engines.


18 Sep 2018

Designing a website for a school

Posted by Catherine. Comments Off on Designing a website for a school

If you have been asked to design a website for a school then you may find it is a bit different to designing on that is there to increase sales or attract enquiries. A school website is there to help parents get information they need for a child that already attends the school or for parents that are looking to send their child there. It needs to be built in such a way that information they need is really easy to find and it needs to reflect the ethos of the school.

Often on the home page it is nice to have a bit of text about the school and then a statement from the current head teacher. It is also a good idea to have staff photos on a school website as parents like to be able to put names to faces.

Schools often need to have a lot of policies on their website so it is important that these are included and can be found with ease. You may sort the policies in to folders but it is good to have a search facility on the website so that parents can quickly jump to the relevant section they need.



14 Aug 2018

How to get traffic to your blog

Posted by Catherine. Comments Off on How to get traffic to your blog

People create blogs for a number of reasons. You may have a stand alone blog site or you may have a blog that is part of your website. Often people have a blog on to their website to allow them an easy way to add fresh, relevant content. The blog can often be used similarly to a news section and may be updated once or twice a week.

Other people have a blog in which the only reason for it is to promote the content within in. These type of blogs may be personal such as someone’s journey through a certain time in their life, or may be to review products that come on to the market and inform customers of relevant updates in the industry. With a stand alone blog you may need to work a little hard to get traffic to it. This can be done in a number of ways, but more and more people are using social media to promote their blog posts.

Facebook and Twitter allow you to post links to articles that are hosted elsewhere. You may ask a question on the social media site and ask people to follow the link to find out what happened or to read more information on a topic.