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18 Jan 2020

Improving conversions on your website

Posted by Catherine. Comments Off on Improving conversions on your website

When it comes to websites the first goal is getting people to your site whether that be through organic search, paid for listings or referrals from other sites. But once you start receiving traffic to your site you need to ensure that a large percentage of it is converting to sales or enquiries.

When analysing your website statistics, be sure to check your bounce rate, this is often shown as a percentage and reflects the number of people that have left the site prior to interacting with it.

You need to drill down a bit deeper into this to find out if there is a reason why. Look at the pages that people are leaving on. If one page has a really high bounce rate, then it may suggest that something is wrong with that page. If the page is linked to from paid for adverts, then maybe your ads are not relevant to the content on the page and make people leave.  

A high bounce rate can also be caused by your site taking too long to load, navigating round it is hard or that you are not offering what they are looking for. 

All pages should have clear call to actions, this may be a banner or link that prompts the visitor to do something i.e. request a sample, buy a product or enquire.

17 Oct 2019

How to target your clients in the 21st century

Posted by Catherine. Comments Off on How to target your clients in the 21st century

Over the last 20 years a lot has changed in the marketing industry. Years ago, if a company wanted to drum up more business they would often try and do a lot of cold calling on the phone or door to door sales. This was not only very time consuming but also often had low conversion rates. You often need to call a lot of people who simply were not interested to be able to find that one that was. Doing marketing this way also meant that if you did win a sale or a contract for work you simply did not have the time to carry on with your marketing at the same time, so the flow of work was often very slow.

As the internet grew in popularity and SEO, paid for ads and social media became more popular, it was easier and quicker to be able to target people. Rather than making the same call time and time again, you could draft one email and send it out to thousands of people in the touch of a button. The conversion rates could also be improved by spending s a little bit of time to personalise the mailings that you were sending out and by tailoring them to be more specific to that group of people. Marketing is all about finding out your target audience and ensuring you are communicating with them using the correct channels.

20 Sep 2019

How to market a new business

Posted by Catherine. Comments Off on How to market a new business

If you have recently started up a new business then you need to think carefully about how you are going to start promoting it and growing your brand. There are a number of different adverting methods you can use to get your business known and to start bringing work in. You will need to know what your initial budget is and if you wish to use a third party, employ someone, or undertake the marketing yourself. Often small start-up businesses start by doing their own marketing and as their funds grow, invest more hoping to get a good return on their investment.

There are a number of ways to advertising a new business and the methods you chose often depends on a lot on how much time and money you have to spend. Social media is a great way to promote a new business as you can reach literally thousands of people within seconds and it is free to create a profile and share content.

You should also consider setting up a website as soon as possible so that you can start to promote your goods and services and possibly sell online. Once you have a website you can look into doing paid for advertising such as Google Adwords and SEO to boost your organic rankings.

26 Aug 2019

How to use social media sites for your business marketing

Posted by Catherine. Comments Off on How to use social media sites for your business marketing

If you are a business owner then you will probably already be thinking about social media marketing or possibly already actively using it. Social media is an extremely powerful marketing tool and some many industries, works well to boost their brand and get traffic to their website. It can help grow your business literally overnight in some cases. In order to get the most from your social media accounts, you need to be able to gain followers and likes to your profile to reach a larger audience and attract new business. The more people you have following you the more chances that your advert or posts will be seen and shared around. Social media is a numbers gain, where the more the better.

One of the best ways to gain followers is by running competitions. You can offer a prize draw competition and include every one that likes or shares your page. This costs nothing but your time and can grow your following very quickly.  

When you have a decent number of followers then you need to ensure that you carry on offering them information that they will be interested in and incentives such as discounts.

10 Jun 2019

The power of social media marketing for your business

Posted by Catherine. Comments Off on The power of social media marketing for your business

Social media is no longer just a place to catch up with friends and reconnect with people who you have not seen for a long time. Many businesses are getting on board with social media and taking advantage of how it can help with the marketing of their business.

Many companies are using social media as part of their online marketing strategy. Social media is a fats growing industry that has become very popular amongst companies as well as individuals and it can be used in a number of ways to market your business.

If you sell products online then you may use social media as a way of connecting with your customer base and informing them of new products that you are going to be selling. You can easily add images and videos to your posts through sites like Facebook to really showcase your products. The beauty of social media marketing is that much of it is free and therefore the only cost you have is your time.

It may be worth using a marketing agency to help you set up and manage your social media accounts to get the most out of them and see great results.

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