27 Jun 2016

Mobile Marketing In a nutshell

Posted by Catherine

Mobile marketing consists of ads that appear on mobile smartphones, tablets or other mobile devices. The way your ad looks and functions on a mobile device can vary greatly as many different apps / social media sites etc offer a variety of ways to do mobile marketing.

Some people may question if they need to do mobile marketing, but this is the way in which we live now and technology is advancing day by day. 40% of users’ internet time is spent on mobile devices, so it would be silly to ignore this and not market on such devices.

You may wish to consider creating an advert to show within someone else’s app. Game apps use up the majority of our times and some ads can be very successful.  Mobile marketing should be seen as another avenue in which you need to be targeting, ignoring mobile users can cut off a huge chunk of your potential clients.

 

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