30 Nov 2020

How to reach out to your customer during the Christmas period

Posted by Catherine

It is important as a business owner that you try and reach out to your customers during the festive period. Sending a simple Christmas card, whether that be physical or a virtual one, can go a long way and ensure that you stay at the forefront of their mind. If you want to go an extra step, why not send them a bottle of wine or a box of chocolates to say thank you for their continues support over the past 12 months. Although present giving may be a little bit harder this year, you could always give them a discount on their bill, especially if it is a small family run business for example, where they will reap the benefits.

Be sure to bear in mind that not all of your customers may share the same religious views and some may not celebrate Christmas, so keep your well wishes short and sweet.

Social media s a great place to spread the festive cheer. Why not do something like offer a different product at a discounted price each day throughout the month of December or send out an advent calendar with a discount code behind each window. These quirky little gifts can really go a long way.

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